Incogni vs. Optery: Which Data Removal Service Should You Choose?

Incogni and Optery are among the most popular data removal services that promise to reduce your digital footprint and protect your privacy. Since the services share similar features, choosing between them can be challenging.

To help you make an informed decision, we’ve thoroughly explored both services, focusing on their capabilities, ease of use, and pricing in this impartial Incogni vs. Optery comparison.

What Is Incogni?

Incogni is a privacy service that removes your personal information from data brokers and other risky websites. It automates the data removal process by sending requests on your behalf, so your information is removed with minimal involvement on your end.

Incogni is best known for its:

• • Wide coverage
• • Detailed reports
• • High security

What Is Optery?

Optery is a data removal service and an Incogni alternative that helps you delete your information from data brokers, Google, and people search websites. The service offers two ways for handling data removal:

1. 1. Manual: You can remove the data yourself.
2. 1. Automatic: You can allow Optery to act on your behalf to remove the data.

Optery offers ease of use, extensive coverage, and a comprehensive dashboard that gives you detailed insights into the removal progress and real-time updates.

Optery vs. Incogni: A Detailed Comparison

To offer an objective Incogni vs. Optery comparison, we’ve established key aspects for our analysis, including:

1. 1. Data removal capabilities
2. 1. Reporting features
3. 1. Additional options
4. 1. Pricing
5. 1. Customer support

1. Data Removal Capabilities

Both Incogni and Optery are well-known names in the data removal realm, and while they share many similarities, they also have several notable differences. Here’s an overview of their data removal capabilities:

In addition to the apparent difference in the number of covered sites, it’s essential to note that Incogni has a broader coverage overall. Optery mainly focuses on people search sites and marketing data brokers, while Incogni also covers risk mitigation, recruitment data, and financial information brokers, offering more comprehensive information removal.

Incogni offers only automated removal requests, which saves you time and effort, although it doesn’t give you as much control over the removal process. If you prefer a hands-on approach, you can combine automatic and manual requests with Optery.

2. Reporting Features

Both Incogni and Optery take reporting very seriously, albeit with slightly different approaches to it.

Incogni sends automated monthly reports directly to your dashboard. These reports contain the following:

• • Information on the progress of each removal request Incogni has submitted on your behalf
• • Details on the data broker that has your information
• • Severity of data exposure
• • Information on requests that need to be repeated

Optery begins its reporting process by sending you a free exposure report, which includes dozens of screenshots showing where your information appears. You also get quarterly reports with a detailed summary of the information that has been removed. These reports also contain screenshots, which clearly prove that your data was actually removed from specific sites.

Overall, both services provide excellent reporting capabilities. If you prefer more frequent updates, you’ll enjoy Incogni’s approach. In case you appreciate a high level of detail and visualization, Optery may be a better fit.

3. Additional Options

While Incogni and Optery focus on removing data brokers, both offer additional capabilities that enhance their functionality.

In this regard, Incogni is the clear winner. The service is a part of the SurfShark One+ cybersecurity bundle, which also includes the following:

By getting SurfShark One+, you sign up for a new level of device and online activity security, with a special focus on identity protection.

Optery isn’t a part of any bundle, and its additional features primarily focus on simplifying and improving the data removal process. Here are some of them:

• • Detailed instructions for manual opt-outs
• • AI-generated reports
• • Public API

If your sole interest is data removal, you can’t go wrong with either service. However, if you want to boost your overall security and privacy, Incogni is a better option as you can get it within the SurfShark One+ bundle.

4. Pricing

Both Incogni and Optery offer four plans.

Here are Incogni’s pricing options:

1. 1. Standard: $7.99/month
2. 1. Unlimited: $14.99/month
3. 1. Family: $15.99/month
4. 1. Family Unlimited: $22.99/month

These prices apply if you subscribe to the annual plan.

Below are Optery’s plans:

1. 1. Free: $0
2. 1. Core: $3.25/month
3. 1. Extended: $12.42/month
4. 1. Ultimate: $20.70/month

Optery’s free plan offers solid options, including the initial exposure report and profile visibility at hundreds of sites. You only get self-service removal tools with the free plan; automated requests are available only on paid plans.

At first glance, Incogni is slightly more expensive. Considering that the service offers broader coverage, recurring removals, and fully automated requests on all its plans, the price difference is negligible.

Both Incogni and Optery offer a 30-day money-back guarantee. If the chosen service doesn’t meet your expectations within this period, you can cancel it and receive a full refund, no questions asked. While this policy is a plus, keep in mind the specific nature of these services; it’s nearly impossible to see their effectiveness within just 30 days.

5. Customer Support

Incogni offers three ways to reach customer support:

1. 1. Email: Send an email to support@incogni.com
2. 1. Live chat: Tap the dialog bubble on your screen after signing up. This option is available 24/7
3. 1. Form: Fill out the online form, and someone from Incogni’s customer support team will reach out

The service also has a comprehensive help center, where you can find answers to frequently asked questions and learn more about its features, security, and subscriptions.

Optery also offers a help center, which is conveniently organized by category, allowing you to quickly find answers to your questions and resolve any uncertainties. If you’d like to speak to the customer support team, here’s how you can do it:

1. 1. Email: Send an email to support@optery.com
2. 1. Chat: Available through Optery’s website 24/7. Typical response times are 1–2 hours
3. 1. Social media: Optery is present on Twitter, Facebook, LinkedIn, Reddit, and YouTube

Both platforms have excellent customer support teams, at least according to user reviews. Incogni’s customer support agents are praised for their patience and kindness. For Optery, users mention that the team is responsive and efficient.

How Do Users Feel About Incogni and Optery?

Both platforms have high TrustPilot ratings, which prove their efficiency. There is a significant difference, though: Optery has a 4.5/5 rating and fewer than 150 reviews, while Incogni has a 4.4/5 rating with over 2,000 reviews. When it comes to popularity, Incogni is the clear winner.

Reviews for both services typically highlight the following:

• • Simple and comprehensive data removal
• • Easy-to-use dashboard
• • Fantastic service

With both Incogni and Optery, users noticed a reduction in spam, which confirms the platforms’ efficiency.

Although most reviews are positive, some negative feedback is also present. Interestingly, the nature of this feedback focuses on the same aspect: the platforms’ questionable efficiency. Users state that not all data gets removed and that removals become slower over time.

The Final Verdict: Incogni or Optery?

Incogni and Optery are excellent data removal services, but they cater to slightly different audiences.

Incogni is more suitable if you:

• • Want broader coverage
• • Prioritize custom removals
• • Want 100% automated data removal requests
• • Wish to use other tools from the SurfShark One+ bundle

Optery might be a better fit if you:

• • Want a free plan
• • Wish to combine manual and automatic data removal requests
• • Prioritize more comprehensive reporting

Whatever service you opt for, note that it can protect your online privacy and security only to a certain extent. Incogni, Optery, and other data removal services can’t delete all of your information from the internet or guarantee maximum privacy protection.

With this in mind, it’s crucial to be aware that data removal services should be a part of your privacy protection strategy, not the only tool you’ll rely on. To set up protection on all fronts, consider how your information gets exposed in the first place. In many cases, the “leak” could be your mobile carrier.

Traditional carriers rely on outdated, trust-based infrastructures, and even well-known names in the industry, such as AT&T, Verizon, and T-Mobile, have experienced numerous data breaches in recent years. On top of that, carriers often collect a lot of your personal information and have weak data-sharing and storage policies, which further increase the risk of unauthorized access.

This is where Cape stands out as a unique alternative. Unlike traditional carriers, Cape takes an entirely different approach. Instead of relying on legacy systems and heavy data collection, it offers:

• • A proprietary infrastructure that isn’t trust-based
• • Advanced mobile privacy and security features
• • Minimal data collection

For the best results, pair Cape with a data removal service and enjoy a new level of privacy.

Meet Cape: The Secure Carrier Designed for Today’s Threats

Traditional carriers collect detailed records of your calls, texts, and locations. That data becomes a liability—fueling surveillance, breaches, and leaks.

Cape takes a different approach. We’re a privacy-first carrier that collects only the bare minimum required to keep your service running. What little data is necessary is stored briefly, never shared, and never sold. With less data to compromise, you’re better protected from the start.

At the core of our network is Cape’s own cloud-native, software-based mobile core. A mobile core is the backbone of a cellular network that controls the complex systems to connect people across endpoints. By running our own network, Cape can control how data flows through your device and implement modern security protocols.

Other security-first features of Cape include:

Bonus: Follow this blog to read up on how Cape avoids major telecom vulnerabilities.

Cape offers all the benefits of a premium carrier, even with the added security and privacy safeguards. At $99/month (taxes and fees included, no hidden costs), you get:

• • Unlimited 4G and 5G with fast speeds
• • Unlimited talk and text
• • Free international roaming (for eligible countries and devices)

Get the Cape-Level Protection To Secure Your Communications

You can sign up for Cape using our anonymous onboarding process here.

We’ve partnered with technology leaders Proton to help you build a privacy-first ecosystem. You can choose between Proton Unlimited and Proton VPN Plus when you become a Cape subscriber, and you only pay an extra $1 for six months.