Incogni and DeleteMe are popular data removal services that can wipe your personal information from hundreds of online sources. While both specialize in the same area, these tools offer unique features that directly shape your experience, so one may be a better fit for you than the other.
In this Incogni vs. DeleteMe comparison, we’ll analyze both services in detail to highlight their similarities and differences, helping you pick the one that aligns with your privacy priorities. We’ll also discuss a way to further enhance your online security and protect your data.
What Is Incogni?
Incogni is a data removal service that automatically identifies online sources with your personal information and sends removal requests on your behalf. It was publicly launched in 2022 by Surfshark, a company best known for its virtual private network (VPN) service.
Despite being a relatively new service, Incogni has already established its reputation as a reliable data removal platform due to its broad coverage and detailed reporting features.
Using Incogni is easy and involves the following steps:
- Setting up your profile: You provide information such as your name, email, and home address to enable Incogni to locate your data online.
- Allowing Incogni to act on your behalf: You sign an online authorization form to let Incogni contact data brokers on your behalf and ask them to remove your information.
- Tracking progress: You can use the platform’s dashboard to track new listings and the progress on automatic removals.
Bonus: How effective is Incogni compared to other data removal services? Read our guides to find out:
What Is DeleteMe?
DeleteMe is a privacy service that deletes your personal information from hundreds of online sources, including data brokers and people search websites. The platform was launched in 2010, and since then, DeleteMe has removed over 100 million personal listings for thousands of users.
DeleteMe offers automatic data removal as well as DIY opt-out guides for its free-tier users, which are much more effective against persistent data brokers. Submitting manual removal requests is quick and simple. Whenever you find a website with your information that the platform didn’t remove automatically, you can submit a new request through the DeleteMe dashboard simply by pasting the URL of the website you want the information removed from.
To use DeleteMe, you must:
- Submit information: Provide your name, location, phone, or social media profiles to DeleteMe.
- Wait: DeleteMe will use your information to find your profile on various websites and send removal requests.
- Receive a report: You’ll get your first report within seven days of signing up. The report provides an overview of the progress in data removal.
- Monitor progress: DeleteMe constantly monitors sources for your information, so you’ll see removals throughout the year.
Cape has partnered with DeleteMe—as a Cape subscriber, you get 40% off your first year.
DeleteMe vs. Incogni: A Side-by-Side Comparison
To compare the two data removal services, we’ll focus on:
- Data removal features and coverage
- Reporting capabilities
- Pricing plans
- Customer support
1. Data Removal Features and Coverage
Both DeleteMe and Incogni offer automated data removal across hundreds of online sources. Once they identify a particular data broker that has your information, these services will send removal requests on your behalf.
The two services are transparent regarding the sources they cover for automated removal, and you can find this information on their respective websites.
Both platforms also offer custom data removal services. If you find your information on websites outside the services’ automated sources, you can request the deletion manually.
In terms of coverage, both services display impressive numbers:
Service | Coverage |
DeleteMe | 850+ data brokers |
Incogni | 420+ data brokers, risk mitigation brokers, financial information brokers, people search websites, and health information data brokers |
At a glance, DeleteMe appears to be the clear winner in terms of coverage. However, keep in mind that the coverage depends on the selected plan. While a good number of sites covered by DeleteMe require you to request manual removal through the dashboard, it’s a superior option to Incogni for high-risk individuals who want to ensure complete online privacy.
On the other hand, Incogni offers the same coverage across all plans, and the custom data removal option is separated to avoid confusion among users.
Overall, both platforms offer efficient data removal, but DeleteMe features dedicated Privacy Specialists who submit removal requests after you’ve provided the URLs of the websites. This ensures that the requests are submitted using the proper channels and forms. Overall, DeleteMe is much more efficient at removing data from pesky brokers with built-in defenses against automated removal requests.
2. Reporting Capabilities
Both DeleteMe and Incogni provide reports that allow you to track the progress of the data removal process, but with different approaches to reporting.
DeleteMe offers detailed reports that cover the following:
- Number of listings that were reviewed and removed
- Data brokers that have your information
- Total personally identifiable information (PII) that was found
- Number of removals in progress
- Amount of time you’ve saved by using DeleteMe
You’ll get a new report every three months, but DeleteMe checks data brokers for your information several times within this period. The website offers an example report, so you can determine whether the format meets your needs.
Incogni sends monthly reports, but they focus on different parameters. You’ll see information on the number of requests that were sent and completed, as well as those that are still in progress. You also get insight into the level of risk associated with specific data points found across data brokers.
3. Pricing Plans
Incogni offers four personal pricing plans, while DeleteMe lets you choose between three consumer plans, as well as offers custom pricing for businesses and enterprises.
Here are Incogni’s plans:
- Standard: $7.99/month, billed annually
- Unlimited: $14.99/month, billed annually
- Family: $15.99/month, billed annually
- Family Unlimited: $22.99/month, billed annually
All plans cover 420+ data brokers. The two unlimited plans offer additional features such as custom data removal from over 2,000 sites and live phone support. Both Family plans support up to five members and offer convenient family account management. You also get a 30-day money-back guarantee.
According to DeleteMe’s pricing page, its plans are:
- One person: $10.75/month, billed annually
- Two people: $19.08/month, billed annually
- Family (four people): $27.42/month, billed annually
- Business: Custom pricing
DeleteMe also offers different subscription tiers for its Business plans, including gold, platinum, VIP, and diamond. The level of coverage largely depends on the tier, which gives businesses the opportunity to select the pricing that fits their needs and get the most value for their money.
4. Customer Support
Both platforms have customer support teams you can reach via live chat, online form, or email. DeleteMe is also available by phone, whereas Incogni doesn’t offer this option.
Incogni has a comprehensive help center where you can find answers to FAQs and learn more about the platform. DeleteMe, on the other hand, provides a dedicated blog covering data privacy and tips on improving it.
User reviews confirm that both platforms have helpful and responsive customer support teams. For DeleteMe, reviews mention that the team offers superior service and responds promptly to questions and concerns. Incogni clients report that the team is patient, kind, and efficient.
What Do Customers Say About DeleteMe and Incogni?
For the most part, users are happy with what DeleteMe and Incogni offer. Both platforms have a good number of 4- and 5-star reviews on various platforms, with users typically praising the removal efficiency, reporting, and customer support aspects.
Many DeleteMe users report being satisfied with the amount of information the service was able to delete from online sources, and the same applies to Incogni.
Unsurprisingly, most negative reviews for these two services focus on the issue of the user information reappearing on the data broker websites. This doesn’t speak to the efficiency of the platforms, however, as the removal requests don’t actually prevent these websites from getting their hands on your private information again.
That’s why the most efficient way to combat the issue is to regain control of what data is shared with third parties and how. This is where Cape comes in. Unlike traditional telcos, Cape gathers the minimum information required to provide you service, and the data is deleted after 24 hours. We don’t even ask for your name, and we never share your information with anyone.
Tip: Want to discover more data removal platforms? Explore our guides on DeleteMe alternatives and Incogni alternatives.
The Final Verdict: Which Platform Is the Better Choice?
The key difference between Incogni and DeleteMe lies in their coverage and reporting capabilities.
DeleteMe is an excellent option if you:
- Prefer detailed reports
- Want to remove data from most stubborn data brokers and people search websites
- Don’t mind submitting manual requests from time to time
On the other hand, Incogni may be a better fit if you:
- Prioritize monthly reports
- Don’t want to bother with manual requests
For the average user, both platforms get the job done. That said, we believe DeleteMe is a superior option for public figures, journalists and activists, executives and founders, and individuals who want to ensure that their information is removed from even the most stubborn data brokers.
If you’re still on the fence about the two platforms, keep in mind that all existing and new Cape users can get 40% off their first yearly subscription, thanks to our partnership with DeleteMe.
Cape: The Carrier Built for Security and Privacy
Cape is a privacy-first mobile carrier designed to keep your communications safe from surveillance and misuse. Unlike traditional cell phone plan providers, our business model centers around providing you with premium and secure call, text, and data, rather than harvesting and selling your information.
Our service is built from the ground up with privacy and security at its core, offering unique features like:
Ditch Legacy Carriers: Get Cape Today
Cape is a “Heavy” Mobile Virtual Network Operator (MVNO), meaning we own our mobile core and provision our own SIMs. This gives us full control over how accounts are authenticated and what data is collected (and for how long), and is how we are able to provide privacy and security features no other carrier on the market can offer.
Get started with Cape today and enjoy the peace of mind, knowing you are fully protected against scammers, hackers, bad actors, and other mobile threats.
In addition to our partnership with DeleteMe, Cape has teamed up with Proton as well. As a new Cape subscriber, you can choose between Proton Unlimited and Proton VPN Plus for just $1 for six months.
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