As the number of data breaches, cyberattacks, and identity thefts increases every year, people are desperately searching for solutions that could minimize their chances of becoming a target.
One option is to invest in an intelligent digital safety tool such as Aura, with features that shield from online threats, scams, and identity theft. The platform promises to keep your entire family’s security at a high level, but does it deliver?
In this Aura review, we break down the platform’s key aspects to help you decide whether it’s worth the investment.
What Is Aura? A Brief Overview
Aura is an all-in-one digital safety tool with various solutions for:
- Identity theft protection
- Online data removal
- Online privacy
- Password management
- Child protection
- Spam call protection
After having his identity stolen, Aura’s founder and CEO recognized the need for stronger digital safeguards, which led to the creation of the platform. With its comprehensive feature set, Aura offers protection at every life stage, addressing the security risks all family members face, from children to the elderly.
An In-Depth Aura Review: What Does the Platform Offer?
To examine Aura’s capabilities with maximum objectivity, we’ll focus on the following aspects:
- Features
- Ease of use
- AI capabilities
- Security and privacy
- Customer support
- Pricing
1. Features
Aura is the definition of a feature-packed app. It offers a wide set of functionalities for protecting your identity, finances, and devices, the most notable being:
- Identity theft protection: Aura monitors your personal and financial data for potential data breaches, unusual activity, or suspicious transactions. For example, you’ll receive an alert if someone tries to open a payday loan with your information.
- Virtual private network (VPN): The platform offers a high-quality VPN that protects your online activity from hackers and cybercriminals. With the highest-grade encryption and over 100 worldwide locations, Aura’s VPN lets you browse securely wherever you are.
- Password manager: Aura helps you create and store strong passwords for unlimited accounts. The platform will immediately alert you if a particular password is weak or if there’s been a data breach that makes it vulnerable.
- Parental controls: You can set screen time limits, block inappropriate websites, and receive alerts about online risks. At any moment, you can review your children’s online activity and even get science-backed tips and recommendations based on the results.
- Antivirus: The platform protects you from malware, ransomware, spyware, adware, Trojans, and other forms of viruses and cyberattacks. You’ll receive threat alerts whenever Aura spots a suspicious file or activity.
This list isn’t exhaustive and only highlights the most popular features. All in all, Aura excels at delivering a comprehensive suite of tools for managing privacy and safety, and it’s hard to find drawbacks in this aspect.
2. Ease of Use
Given how many features Aura offers, you might expect a steep learning curve, but that’s not the case. Everything is neatly packed into a single app, available for both iOS and Android. If you prefer a larger screen, you can also access Aura through your desktop or laptop.
Regardless of the device, you’ll need to go through an easy, albeit slightly time-consuming, setup process. Using the platform requires providing personal and financial information, including:
- Name
- Address
- Date of birth
- Email address
- Social Security number (SSN)
- Billing information
Normally, handing over this amount of information to a company triggers alarms, but keep in mind that Aura’s purpose is to protect your online privacy and identity. Without the right information, Aura isn’t able to “recognize” unusual activity related to you or your family members.
After setting up the app, you access your identity theft dashboard. The amount of information and available settings can be overwhelming, especially if you haven’t used a similar app before. Aura aims to simplify the user experience by organizing information into tiles. However, the sheer number of features inevitably affects the app’s simplicity.
3. AI Capabilities
Like any other modern app, Aura embraced the power of AI and integrated the technology into its core. Aura Intelligence is the pillar of the platform’s safety and balance features, and below are some of its use cases:
- Online activity patterns analysis
- Threat detection
- Identification of behavioral shifts that potentially signal risks or learning opportunities
- Adjustment of security measures in real-time
Aura pays special attention to the ethical development of AI. The platform promises to employ thoughtful practices and handle your information with special care through science-backed AI solutions.
4. Security and Privacy
Given the sensitive nature of the data you have to provide, it’s expected to wonder how the platform protects your information.
Aura takes security and privacy seriously. Here are some of the practices it uses to safeguard your data:
- End-to-end encryption (E2EE): Sensitive data is encrypted in transit and at rest, ensuring confidentiality and protecting your information from unauthorized access.
- Third-party audits: Independent security experts regularly check Aura’s security protocols to guarantee maximum protection at all times.
- Strict data selling policies: Aura explicitly states that it does not sell user data to third parties under any circumstances.
- Medical and child development expertise: Aura’s medical experts and child psychologists monitor and revise safety algorithms and insight development, prioritizing a clinically sound and age-appropriate approach.
- Balance of protection and trust: Your child’s personal space is carefully protected. Unless there’s a serious safety concern or emergency, you’ll only see actionable insight about their activity, not the content of their messages or other private information.
- Minimal data collection: Aura allows you to select which data points to provide, ensuring alignment with your privacy preferences.
Overall, Aura’s security and privacy measures are impressive. That said, you should always review the privacy policy and terms before signing up for any platform to understand how your data is handled.
5. Customer Support
Aura offers 24/7 U.S.-based customer support for around-the-clock assistance and quick problem-solving via the following two channels:
- Email: support@aura.com
- Phone: +1 833-552-2123
The platform also has a comprehensive help center that addresses frequently asked questions and provides tutorials on using specific features. Below are some of the categories you can explore within the help center:
- Getting started: Learning the basics of Aura’s capabilities
- Online security: Using the VPN + security how-tos
- Data breaches: Leveraging Aura to monitor, protect, and react to potential data breaches
- Credit: Protecting your credit with Aura’s features
The help center features a convenient search bar, enabling you to quickly find an answer to your question without needing to contact customer support.
6. Pricing
Aura offers four pricing options, as summarized in the table below:
You can try any plan for free for 14 days. If you subscribe to an annual plan, and the platform doesn’t meet your expectations within the first 60 days, you can get your money back.
Aura Customer Reviews: How Do Users Feel About the Service?
Aura customer reviews are generally positive. Many users claim that the platform delivers exactly what it promises, making them feel more secure about data breaches, scams, and other online threats.
Customer service is frequently praised. Multiple reviewers highlight Aura’s support team as helpful, resourceful, and supportive, often noting that the effective assistance played a big role in their overall satisfaction.
Many users point out the platform’s efficiency compared to its competitors. One reviewer states that after trying other fraud alert providers and being disappointed with their functionalities and reliability, they switched to Aura and were more satisfied with the experience.
The few negative reviews mainly focus on issues with refunds or canceling subscriptions. For instance, one person reported contacting customer support one week before the payment was due to cancel their subscription but was still charged. This is not an isolated incident. Another user claims they canceled the free trial before the charge date but were still billed for the service.
The Verdict: Should You Subscribe to Aura?
With its comprehensive feature set and different pricing plans, Aura positions itself as an excellent solution for everyone who:
- Prioritize their online privacy and security
- Have children and want to ensure they use the internet with maximum safety
- Want all-in-one coverage instead of managing multiple accounts and apps for different safety aspects
Before subscribing to Aura, read the refund policy to understand how the free trial and money-back guarantee work. As numerous customers have experienced issues when unsubscribing and requesting a refund, being aware of the terms in advance can prevent confusion and help make an informed decision.
If you’re looking for a more straightforward and narrowly focused solution, Aura’s all-in-one approach may feel excessive and overwhelming.
Pair Aura With a Privacy-First Mobile Carrier
Aura excels at what it promises, but the platform is primarily focused on identifying and solving threats, rather than preventing them. The root of the problem often lies in companies that collect and share your data with third parties, typically without your knowledge.
Mobile carriers are among the biggest offenders in this space as many of them have weak data collection, storage, and sharing policies that raise serious concerns about user privacy and security.
Another issue is the use of poor security protocols, which allow unauthorized users to access your information. Over the last few years, many U.S. carriers, including big telcos such as AT&T, Verizon, and T-Mobile, have experienced serious data breaches that affected millions of users.
Investing in Aura without considering your choice of mobile carrier creates a significant gap in your online security and opens the doors to recurring threats. To ensure you’ve covered all grounds, opt for a privacy-first carrier like Cape. At Cape, we protect your online identity with advanced security measures and strict policies.
How Cape Makes Privacy Accessible for Everyday Users
Our phones carry our most personal information, yet the networks we rely on often treat that data carelessly: collecting too much, sharing too freely, and leaving users exposed to breaches, SIM swaps, and surveillance.
Cape breaks this cycle. We’re a privacy-native carrier that delivers everything you expect, including unlimited calls, texts, fast 4G/5G, and reliable nationwide coverage, without the trade-offs of traditional providers. Our network is designed to minimize data collection and defend against the threats inherent in legacy telecom systems.
Switch to Cape Today
Cape puts you in control of your data for $99/month. The plan includes unlimited calls, texts, and high-speed data, with no hidden fees or charges. To get started, all you need is an eSIM-compatible device.
Go to cape.co/get-cape to make the switch today.
Extend privacy beyond the network with our Cape x Proton partnership—subscribers get Proton Unlimited or Proton VPN Plus for just $1 for six months.
